Growth Stabilizes with Asia Pacific Leading the Way

In February 2024, the travel industry experienced a 7% year-on-year increase, indicating a trend towards stability after a period of double-digit growth. The Skift Travel Health Index stood at 107 for the month, showing positive momentum in the industry.

Looking at growth by region, Asia Pacific led the way with a 13% increase compared to the previous year. This region has been on an upward trajectory since early 2023, with China reopening its borders for travel playing a significant role in boosting growth. While growth numbers are slightly decreasing compared to previous months, there is still strong performance in the Asia Pacific region.

The Skift Travel Health Index Score by Region shows that Asia Pacific had the highest score in February 2024, followed by Europe, Latin America, the Middle East and Africa, and North America. The data shows a stabilization trend in the vacation rental sector, which experienced significant growth during the pandemic but is now showing signs of deceleration. Despite this, demand for vacation rentals remains above pre-pandemic levels.

Overall, the travel industry is showing signs of stability and continued growth in various regions. For more insights into these trends and more information on key metrics such as travel health scores and vacation rental performance, you can read the February 2024 Highlights and visit our Travel Health Index dashboard.

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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