Germany Bans Adidas from Selling Number 44 Shirt Due to Nazi SS Connotations

Adidas has decided to redesign the number ‘4’ on their national shirts following controversy over its similarity to the symbol used by the SS, the Nazi paramilitary units. This decision was made after social media users began creating T-shirts with the number ’44’, which resembled the Schutzstaffel logo. The German Football Association (DFB) announced that they will work with their partner 11teamsports to create an alternative design for the number four that complies with UEFA rules.

Although the number 44 is not currently used by the German men’s or women’s teams, Adidas allowed customers to personalize jerseys with numbers and names. Images of jerseys with the number 44 were widely shared online, prompting Adidas to quickly block the option to customize jerseys with this number. An Adidas spokesperson emphasized the company’s opposition to xenophobia, anti-Semitism, violence, and hate in any form. As of Tuesday, the customization option for German team jerseys has been removed from Adidas’ websites, while it remains active for other nations’ kits.

This move by Adidas is a step in addressing concerns raised by the public regarding potentially offensive imagery. It is important for sports organizations and brands to be mindful of their designs and customization options and take action when necessary to avoid associations with controversial symbols and uphold values of inclusivity and respect in football.

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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