Amazon Prime secures exclusive rights to NFL playoffs, becoming latest streaming service to do so

In the upcoming season, Amazon Prime will have exclusive streaming rights to an NFL playoff game, further expanding their hold on the league. The company paid $11 billion for 11 years of “Thursday Night Football” rights and previously hosted the first Black Friday NFL game. This new deal allows Amazon Prime to host a live-streamed NFL playoff game, adding to their increasing football programming.

NBCUniversal’s Peacock previously claimed exclusive rights to the league’s first live-streamed NFL playoff game, but now Amazon Prime has been given this opportunity. According to Nielsen, Prime Video averaged 11.86 million viewers over 16 games this season, which was a 24% increase over the start of the company’s foray into NFL streaming last season. The NFL only had one wild-card contest to deal out as the divisional round and conference championship games have been accounted for since a round of media rights deals in 2021 that will last until 2033.

By Editor

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