In the upcoming season, Amazon Prime will have exclusive streaming rights to an NFL playoff game, further expanding their hold on the league. The company paid $11 billion for 11 years of “Thursday Night Football” rights and previously hosted the first Black Friday NFL game. This new deal allows Amazon Prime to host a live-streamed NFL playoff game, adding to their increasing football programming.
NBCUniversal’s Peacock previously claimed exclusive rights to the league’s first live-streamed NFL playoff game, but now Amazon Prime has been given this opportunity. According to Nielsen, Prime Video averaged 11.86 million viewers over 16 games this season, which was a 24% increase over the start of the company’s foray into NFL streaming last season. The NFL only had one wild-card contest to deal out as the divisional round and conference championship games have been accounted for since a round of media rights deals in 2021 that will last until 2033.