B&B Theatres, a fifth-largest movie theater chain in the U.S., is set to open its largest global location at the American Dream mall in East Rutherford, New Jersey. The shopping and entertainment complex has been under construction for years, following a development and construction period that was marred by the real estate and financial crisis of the late-2000s and then Covid in 2020.
ScreenX, a chain of multi-projection cinemas using a three-wall format developed by Korea’s CJ 4DPlex, will be opening its largest global location at the American Dream mall. The new auditorium will feature an 80-foot-wide center screen and side walls measuring 82 feet each, for a total of 242 feet of ScreenX viewing range. This will expand conventional movie screenings by projecting complementary images onto the side walls of an auditorium, creating a 270-degree panoramic viewing experience for moviegoers.
Liberty, MO-based B&B plans to operate eight screens at the American Dream, its first location in New Jersey. The multiplex will include multiple bowling lanes, an arcade, and food and beverage options including a restaurant and full-service bar. Brock Bagby, President and Chief Content, Programming, and Development Officer for B&B Theatres said expanding to the American Dream underscores their commitment to providing the most immersive and enjoyable entertainment experiences possible. Don Savant, CEO & President of CJ 4DPLEX America said B&B is a trusted and pivotal partner in the growth of the ScreenX brand in the U.S. He added that the American Dream offers an unmatched cinematic experience that enhances the appeal of this iconic New Jersey landmark and draws visitors from around the world.