Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

March Madness has been a hotbed for NIL deals, with student-athletes and influencers making significant earnings through partnerships with major brands. According to On3, LeBron James’ son, Bronny James, has an estimated NIL value of $4.9 million, leading the way in terms of earnings for college athletes.

University of Iowa basketball star Caitlin Clark has also made headlines during her March Madness run, securing lucrative deals with major brands such as Nike, Gatorade, and State Farm. Ayden Syal, CEO of NIL marketing platform MOGL, notes a significant increase in March Madness sponsorships and influencer-marketing campaigns in recent years.

NIL deals have become a billion-dollar industry since being introduced to amateur sports in 2021. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation, considering factors like roster value performance, influence, exposure, and deal data. This calculation results in their total NIL Valuation, which can lead to substantial earnings for student-athletes.

Some top NIL earners have become successful through a combination of talent, skills, and social media presence. However, others might have benefited from their well-known last names in securing deals. The top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million as of March 26th 2024

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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