Iowa-LSU game attracts record-breaking betting interest in women’s sports

The growing interest in women’s sports is driving a surge in betting activity, with sportsbooks seeing record-breaking numbers. Despite the fact that only 26% of bettors are women, according to the American Gaming Association, sportsbooks are recognizing the enormous opportunity presented by tapping into the female fanbase. The recent LSU-Iowa game featuring star players Caitlin Clark and Angel Reese, alongside renowned coach Kim Mulkey, emerged as the top betting event on Monday, surpassing popular professional sports leagues like the NBA, MLB, and NHL.

As the excitement around women’s sports continues to grow, it is clear that the popularity of women’s sports is on the rise. This is partly due to the emergence of extraordinary talents like Caitlin Clark and the increasing valuations of women’s sports franchises. Viewership of the women’s Sweet 16 on ESPN hit a record high, marking a 96% increase from the previous year. The matchup between the University of Connecticut and the University of Southern California was another highly anticipated game, with star player Paige Bueckers putting up an impressive performance. This game ranked as the third-highest betting event of the day for sportsbooks.

Heading into the women’s Final Four, sportsbooks like FanDuel are already seeing a high level of engagement. Iowa is favored by 2.5 points over UConn, while South Carolina has an 11.5 point advantage over NC State. As more people turn their attention to this exciting sporting event, it is likely that we will see even more activity in sportsbooks and a continued rise in interest in women’s basketball games. With such significant traction and growth potential ahead for women’s sports betting, it will be interesting to see how this emerging market evolves over time and what opportunities arise for both fans and bookmakers alike.

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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