BRF S.A., a leading player in the pet food market in Brazil, has decided to abandon plans to sell its pet food business after exploring competitive sale opportunities earlier this year. The company had partnered with Banco Santander in February to advise on the sale of its pet food operations but ultimately decided to maintain the business.
According to the company, it will continue to drive growth in this segment by increasing distribution through specialized channels, strengthening brand strategy by segment and channel, consolidating integration synergies, and advancing the export expansion strategy.
As the third-ranked player in the pet food market in Brazil and leader in super premium natural pet feed, BRF S.A. is well positioned for continued success with its focus on innovation and sustainability. The company’s commitment to quality ingredients and customer satisfaction has earned it a loyal following among pet owners in Brazil and beyond.