In Colorado, a number of star football players have successfully leveraged their accomplishments to create name, image, and likeness ventures. However, coach Deion Sanders believes that money should not be the primary recruiting tool. During a press conference, he emphasized that the Colorado Buffaloes are not an ATM and players should join the team because they genuinely want to play football and receive an education, rather than for financial gain.
Sanders discussed the team’s roster-building approach and their goal of addressing Colorado’s depth and line of scrimmage issues in the upcoming season. He made it clear that they will not engage in bidding wars to acquire talent. Despite their struggles, the Sanders effect has kept the program in the national spotlight. After the season ends, Sanders emphasized that their main focus will be on recruiting and acquiring players who genuinely want to be part of the Colorado Buffaloes. The program will prioritize building a strong and committed team for future seasons.
The Colorado Buffaloes will face off against Utah on Saturday afternoon at 3 p.m. ET in Salt Lake City, Utah.