Healthcare executives are embracing digital health technology despite lack of return on investment

According to a survey by Atomik Research, 96% of healthcare executives believe that investing in healthcare technology is worthwhile. The survey, commissioned by Ernst & Young, included 101 payer and provider executives in the U.S., and found that while digital systems have freed up time for healthcare providers by automating administrative tasks (90%), emerging technology has had a positive impact on operational efficiency (93%). Despite recognizing the potential for cost reduction, 70% of executives have not yet seen a return on investment from digital health offerings. However, despite this, 90% of healthcare executives plan to continue investing in digital health technology teams and 94% believe that newer technologies help to increase providers’ credibility. The survey took place between Sept. 26 and Oct. 6 last year, with a margin of error of +/-10% and a confidence level of 95%. With the COVID-19 pandemic highlighting the importance of digital health technology, some executives expect increased investment in 2024; however investors now prioritize technology with a proven track record for effectiveness and scalability.

By Editor

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