A study conducted by Accenture has revealed that despite the widespread availability of digital networking interfaces and IT systems, only 25 percent of domestic companies in Austria have implemented digitalization in their business models. Moreover, while 65 percent of companies are considered low in terms of digitalization, only three percent are deemed “digital champions.” This suggests that the digitalization boom of 2020 and 2021 is on the decline.
On a more positive note, almost 80 percent of Austrian companies have incorporated sustainability into their top management levels. This includes investing in renewable energies and sustainable building concepts. The study suggests that combining sustainability with digitalization holds great potential, as it has not yet been fully recognized or utilized to achieve sustainability goals.
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