85 percent of Italians purchase online at least monthly

The recent “Report on Italian e-commerce 2024” by the Idealo platform highlights some intriguing trends in the purchasing habits of Italians. Despite economic challenges such as inflation and the energy crisis, there has been a steady number of regular buyers for the third consecutive year, demonstrating the resilience and competitiveness of the e-commerce sector in Italy.

The report reveals that 85% of digital users in Italy make at least one online purchase per month on average, with 24% making weekly purchases. There is a noticeable shift towards a more conscious and informed approach to online shopping, with 47% of consumers using price comparison tools to access product information and 46% searching for special offers and discounts.

Italian online stores are competitive with international players, particularly in the sports and outdoor sector, where over 58% of the best offers come from Italian e-shops. Additionally, there is a growing interest in the second-hand market, especially in electronics, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards sustainable and financially beneficial options.

The preferences of different age groups were also outlined in the report. Electronics are popular among 45-55 year olds, while fashion and accessories are favored by 25-34 year olds. This data provides valuable insights for online retailers to develop effective sales strategies and leverage price comparison platforms to reach a broader audience.

Overall, the findings from this report shed light on the evolving landscape of e-commerce in Italy and provide insights into consumer behavior in

By Riley Johnson

As a content writer at newsmol.com, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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