Nir Barkat Urges Public to Boycott Strauss, a Major Food Company in Israel

Economy Minister Nir Barkat recently announced a boycott of Israeli food giant Strauss due to the company’s failure to meet its commitments to freeze prices during a noticeable increase in the cost of living. The Strauss Group, founded in 1939 as a small dairy producer in Nahariya, has grown into one of Israel’s largest food manufacturers, employing around 12,000 workers, with 6,500 based in Israel.

Barkat criticized Strauss for continuing to raise prices while distributing hundreds of millions of dollars in profits to its shareholders. He stated that the company complains about financial difficulties but fails to fulfill its promises to consumers. In response, Barkat announced the inclusion of a black sticker on products that have increased their prices during the ongoing war without government approval, urging consumers to boycott Strauss products.

Furthermore, Barkat also called for a boycott of Osem, another food company, for similar reasons. He emphasized the importance of punishing companies that take advantage of consumers during times of economic hardship, such as during the war. By placing companies on the economic blacklist/whitelist, the government aims to protect consumers from unfair price hikes and hold businesses accountable for their actions.

By Riley Johnson

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