In recent years, the role of the Chief Marketing Officer (CMO) has undergone a significant transformation. As marketing leaders today face numerous pressures to drive growth in unpredictable times and sift through a deluge of information to find meaningful signals, it’s no wonder that this topic is being discussed extensively in both reasonable conversations and sensational click-bait headlines.
Despite these challenges, 52 CMOs recognized on the 2024 Forbes World’s Most Influential CMOs List, along with two Forbes CMO Hall of Fame inductees, have proven to excel in their roles. These leaders rise above the obstacles and constraints they face in their daily work.
Recently, Forbes brought together three of the top 10 CMOs from this year’s list for a conversation on the evolving nature of CMO influence. The discussion took place live in Cannes and delved into the intricacies of the CMO role in today’s fast-paced and ever-changing marketing landscape.
Forbes members can access highlights from the event, including a premium video showcasing key insights and discussions from the top CMOs. Becoming a member provides access to this content, as well as premium journalism, exclusive events with industry experts, and much more.