The Glenlivet employs blockchain technology for the sale of its 50-year-old whisky collection

The Glenlivet has been maturing at the Speyside distillery since 1974, initially in a bourbon barrel and then in refill hogshead. To celebrate its 200th anniversary, the distillery is releasing 12 rare bottles of whisky on a blockchain-enabled marketplace. Each bottle represents one of the 12 essential elements that underpin The Glenlivet, and has a unique label created by AI.

The whisky will be bottled this summer and sold on February 21st, priced at €40,000 (£34,000) plus VAT. Anyone who makes a purchase via The Whisky Exchange Cabinet will receive a transferable digital certificate that provides irrefutable proof of ownership. This aims to provide greater traceability and security when selling rare single malt whisky.

Owners will also receive a digital certificate upon purchase, along with the opportunity to redeem 5cl samples of the rare whisky at 48, 49 and 50 years old, plus the full bottle upon release this summer. In 2021, an 80-year-old whisky from The Glenlivet was auctioned for a record HK$1.5m (£150,000).

This ultra-rare collection represents a look to the future and offers whisky enthusiasts worldwide a foray into the evolution of luxury investments. As Kevin Balmforth, a cask expert at The Glenlivet said, “As we commemorate 200 years of The Glenlivet, this collection represents an exciting opportunity to explore new markets and offerings.”

By Editor

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