Satisfying Technology Distributors: How to Find Them

In recent years, the perception of distribution as an outdated part of the legacy channel has been a common misconception. However, new research from Channelnomics and the Global Technology Distribution Council (GTDC) reveals that distribution is not just surviving but thriving and evolving. The growing significance of distribution for vendors and partners was a focal point at GTDC’s Summit in Oceanside, California.

At the Summit, Channelnomics presented compelling new research that shed light on the crucial role of distribution in achieving strategic goals. Vendors and partners expressed high levels of satisfaction with their distribution partnerships, citing substantial benefits they receive from distributors. Distributors are instrumental in helping vendors achieve their objectives, making them vital partners in navigating market complexities.

The survey results align with the proactive steps distributors are taking to stay ahead of the curve. They are investing in new skills and resources to meet the evolving needs of the channel community. Distributors understand the importance of staying ahead of the game and are committed to meeting changing demands and expectations.

The significance of these findings was further discussed in Larry Walsh and Amy Henderson’s podcast “In the Margins.” Their discussion highlighted key takeaways from this year’s Summit, emphasizing its importance as a gathering of industry leaders. Top distributors and vendor executives attended, showcasing how distribution has transformed into a critical component for business success.

The Summit and research presented there mark a pivotal moment for the distribution sector. It underscores its dynamic nature, proving that it is not just a part of the legacy channel but has evolved into a critical component for business success. Vendors and partners now recognize the value of their distribution relationships, seeing distributors as vital partners in navigating market complexities.

In conclusion, this changing perception highlights how adaptability is crucial to remain competitive in today’s rapidly evolving technology landscape.

It is important to note that while traditional channels have been around for decades, technology has changed so much over time that what worked yesterday might not work tomorrow.

Furthermore, with more competition than ever before in today’s tech marketplace,

Distribution plays an increasingly important role for businesses looking to succeed.

Distributors provide access to new markets

By Editor

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