Chase enables advertisers to target specific customers based on their purchasing history.

In recent news, journalist Christopher Smith, known for his book ‘Privacy Pandemic’, appeared on ‘Mornings with Maria’ to discuss his personal experience with a cyberattack, the evolving threat of AI to cybersecurity, and the importance of protecting personal data in today’s digital age.

In other developments, Chase bank has announced the launch of a new media business called Chase Media Solutions. This platform leverages data from Chase’s 80 million US customers to enable advertisers to target individuals based on their purchase history. The goal is to provide personalized promotions that connect brands with consumers’ interests and allow customers to earn cash back with brands they love or discover for the first time.

Rich Muhlstock, president of Chase Media Solutions, highlighted the company’s unique selling points, including its deep understanding of consumer spending habits and the scale of insights gained from long-standing customer relationships. This innovative approach allows businesses to target customers with personalized offers based on their purchase behavior, leading to a higher return on investment for advertising campaigns.

Initial pilot partners such as Air Canada, Solo Stove, Blue Bottle and Whataburger have already seen success through 30-day campaigns. This demonstrates the power of leveraging customer data to create more meaningful interactions between brands and consumers.

By Riley Johnson

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