Google has recently introduced a new filter on its shopping search results, allowing users to view products offered by small businesses exclusively. This feature was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month.
To use the filter, users will simply conduct shopping-related searches and tap on the small business filter that will appear. Google provided a screenshot of what the filter looks like. The company emphasized the importance of supporting small businesses in a statement, stating that 84% of people consider it important. With this new filter, U.S. shoppers can more easily discover and purchase from small businesses.
For small businesses, adding the small business attribute to their profile is beneficial as it helps them stand out to users who want to support small businesses through their purchases. By doing so, they may have a better chance of being discovered by users over larger retailers. With this new feature, Google is making it easier for consumers to find and support local businesses while also providing an opportunity for small businesses to grow their customer base.