Auto Shows Have Positive Impact on Business According to José Muñoz

In a recent speech at the Automotive Forum New York, José Muñoz, the CEO of Hyundai Motor Company, addressed concerns about the brand’s retail strategy. Despite announcing a partnership with Amazon last November to sell vehicles online, Muñoz reassured dealers that they still have an important role in selling cars. The Amazon platform is optional and currently being piloted with 20 dealers. Muñoz expects the program to expand in the second half of the year, but he acknowledges the challenges of selling vehicles online compared to other products on Amazon.

Muñoz emphasized the importance of consumers experiencing vehicles in person, highlighting Hyundai’s strong presence at auto shows around the world. He stressed that consumers need to be able to see and test drive cars before making a purchase decision. Auto shows provide an opportunity for consumers to explore a wide range of vehicles, including electric ones. While Hyundai has focused on electric vehicles, Muñoz recognized that consumers need a variety of options to meet their diverse needs and interests. He announced that Hyundai will continue to offer traditional internal combustion engine (ICE) vehicles, hybrids, and electric vehicles to cater to different consumer preferences.

By Riley Johnson

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