The latest developments in marketing technology are driving a shift in the way marketers target their media. Eric Sandberg, Managing Director at Dynata, explains that programmatic ad tech is allowing for more precise and efficient targeting to specific segments.
CMOs can add value to their businesses with the technology available today, according to Celia Fleischaker, Chief Marketing Officer at isolved. She notes that intent data can provide insight into what interests prospects and customers, which can be used to drive programs across the organization.
In the SalesStar Podcast, Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, discusses optimizing customer journeys in episode 188. Meanwhile, Curtis Tingle, EVP and CMO at Vericast, talks about building end-to-end digital campaigns in episode 187. And in episode 186 of the SalesStar Podcast, Carol Howley, CMO at Exclaimer talks about using email signatures to drive marketing and sales efforts.