The Power of Influence: Exploring the Art and Science of MKTG 0003

The course MKTG 0003: The Art and Science of Influence delves into the power of persuasion in our daily lives. From political speeches to sales pitches, we are constantly surrounded by attempts to influence our thoughts and actions. This course offers a comprehensive overview of contemporary theories and methods for presenting ideas in a persuasive manner, covering everything from negotiation basics to data visualization and persuasive writing.

Throughout the course, students will learn about cognitive and emotional biases that can impact our decision-making processes. They will gain a toolbox of science-based persuasion techniques that they can use to create effective messages that resonate with their audience. By the end of the course, students will be able to understand theories of persuasion, create persuasive messages based on research and theory, explain why certain techniques work using relevant research and theory, and incorporate class materials into a knowledgeable persuasive campaign.

For high school juniors and seniors who are looking for an exceptional academic experience, the Wharton Pre-baccalaureate Program offers an excellent opportunity to enroll in Wharton online courses with academic intensity. Participants learn from Wharton instructors, earn a Wharton transcript, and gain college credit for each completed course. With six sessions to choose from, students have the flexibility and resources to explore the full range of Wharton’s business education curriculum while receiving built-in academic support.

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

Leave a Reply