Report on the Restaurant Technology Landscape in 2024

In today’s competitive restaurant market, matching technology investments to the customer base being served is crucial for success. While 76% of operators believe that technology gives them a competitive edge, many feel that their restaurants could do more to stay up to date with the latest tech trends.

Operators have the opportunity to enhance the customer experience, boost marketing efforts, and operate more efficiently through technology. However, finding the right balance between convenience and high-touch hospitality is key. Understanding which technologies customers in each segment desire and where operators plan to invest in technology can help businesses stay ahead of the curve.

The Restaurant Technology Landscape Report 2024 provides insights into the current state of restaurant technology integration and customer preferences. For example, customers are particularly fond of options that make it easier and faster to order and pay for their meals. In the full-service segment, a majority of customers are open to placing orders or paying the check using a tablet at their table. In the limited-service segment, 7 in 10 customers are likely to use a smartphone app to place an order, while 8 in 10 delivery customers prefer to order through a smartphone app.

Restaurant operators can take advantage of these trends by offering mobile ordering options through smartphone apps or tablets at their tables. This not only enhances convenience for customers but also allows businesses to gather valuable data on customer preferences and behavior. Additionally, incorporating loyalty programs or other promotional offers through these channels can help boost marketing efforts and increase revenue.

Overall, it’s clear that restaurant technology is rapidly evolving and will continue to play an important role in shaping the industry moving forward. By staying informed about new technologies and understanding how they impact different customer segments, operators can ensure that they are well-positioned to succeed in today’s competitive marketplace.

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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