Meta Introduces New Label to Provide Transparency on AI-Generated Content

In February, Meta announced an update to its labeling system for images generated or edited with artificial intelligence (AI). The new label, ‘AI Information’, aims to provide users with more specific details about how the technology was used and whether it involved major modifications or minor tweaks. This change is part of Meta’s efforts to be more transparent about AI-generated content on platforms such as Facebook, Instagram, and Threads.

Previously, images that utilized AI technology were labeled ‘Made with AI’, regardless of the level of involvement. This labeling system was met with criticism from professional photographers who felt that even minor retouching using AI resulted in their authentic content being labeled as ‘Made with AI’. In response to feedback from users and content creators, Meta has now replaced the ‘Made with AI’ label with ‘AI Insights’.

The new ‘AI Insights’ label allows users to click on it and access more information about how AI was utilized in creating the image. Meta has updated its guidelines and criteria to ensure that the labeling accurately reflects the extent of AI involvement in each image. By introducing this new label, Meta aims to provide users with a clearer understanding of how AI technology has been used in generating or editing content on their social networks. This update is part of Meta’s ongoing efforts to improve transparency and provide users with more context about the content they encounter online.