Meta to Compensate Creators for High-Quality Threads and Posts

Meta, the parent company of Facebook and Instagram, is currently running a test to offer cash bonuses to creators who produce engaging content for their Twitter-like app, Threads. This was confirmed by a spokesperson for the company to Business Insider. Although the company did not provide further details on the availability or duration of the program, it appears that eligible creators can earn money based on post performance or the number of posts shared on the app. Posts on Threads with less than 2,500 eligible views are not eligible for payouts, according to information from Instagram’s help desk.

This invite-only program is a clear indication that Meta is making significant efforts to elevate its text-based app, Threads. By incentivizing creators to post on Threads, the company hopes to attract and maintain users amidst competition from platforms like Elon Musk’s X, as well as emerging platforms like Bluesky and Mastodon. X has also been testing an engagement-based payment program for creators. Despite its recent release in July, Threads has already gained popularity and currently holds the top spot in the Apple App Store rankings while X is positioned at number 26.

Throughout the past nine months, Threads has experienced steady growth and welcomed over 130 million monthly active users as of February according to Meta CEO Mark Zuckerberg during a Q4 earnings call. Zuckerberg expressed his optimism regarding the app’s future growth and improvements emphasizing that discussion-oriented platform like threads have potential of rivaling mainstream social apps’ popularity. In addition to this initiative by Meta, they are also testing a “Spring Bonus” program for Instagram where creators will be compensated for engagement on reels, photo carousels and single image posts.

Notably, Instagram had previously ended bonus programs for reels in March 2023 but hinted at a possible reintroduction of bonuses during an announcement in October by Instagram head Adam Mosseri. Overall these initiatives by Meta underscore their commitment towards supporting creators and fostering their success across various platforms such as Threads and Instagram

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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