Midco Sports shifts focus to streaming, lays off TV personalities – InForum

Midco Sports, a media entity that televises University of North Dakota, South Dakota State, and University of South Dakota athletics, recently laid off several employees, including well-known TV personalities. Sources have informed The Forum that on-air voices Brian Shawn, David Brown, Jody Norstedt, and others were informed of the move on Tuesday. The reason cited for the layoffs was budget cuts.

In response to these changes, high school sports and some original programming will no longer be produced by Midco Sports or broadcast on their linear channels. This led to the unfortunate decision to reduce the number of full-time team members on the Midco Sports team. However, Paige Pearson Meyer, vice president of corporate communications at Midco Sports, mentioned that the employees who were laid off could potentially work in a freelance capacity.

Midco Sports has contracts to air UND football, hockey, men’s and women’s basketball games, SDSU and USD football, men’s and women’s basketball games as well as Augustana hockey. The company has communicated its changes with the athletic departments of the schools they have partnerships with and assured them that the layoffs will not affect their contracts. Notable TV personalities like Bill Chaves have expressed confidence in the ongoing partnerships. Brian Shawn was known for his play-by-play voice for North Dakota State football before transitioning to UND while Jody Norstedt focused on high school athletics in North Dakota.

Aside from the layoffs at Midco Sports, they have also televised quarterfinals and semifinals of Summit League men’s and women’s basketball tournaments over the years. While some employees were let go others like Jay Elsen and Taylor Budge were retained in their respective locations. Overall these changes reflect a shift in focus towards streaming content and university partnerships at Midco Sports

By Riley Johnson

As a content writer at newsmol.com, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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