Migros’ Redesign and Revamp: Navigating Challenges in a Changing Retail Landscape

As the orange giant prepares to announce major changes in its store chains, many are eager to see how Migros will navigate the challenges ahead. The company’s specialist stores, such as Melectronics and SportX, have been struggling due to the rise of online shopping. Despite generating significant sales, these stores experienced losses and Migros has expressed its intention to sell Melectronics. Potential buyers like Media Markt and Fnac have shown interest, but the fate of other specialty stores remains uncertain.

In addition to these changes, Migros plans to restructure its supermarket business and Migros Industry, which produces many of its own brands. The newly established “Supermarkt AG” aims to streamline operations within the supermarket business and reduce duplication across regions. The industrial companies within Migros will also undergo changes to focus on producing high-quality private labels at competitive prices.

As part of the overall restructuring plan, Mibelle, a cosmetics subsidiary, is set to be sold. This is just one piece of the puzzle as Migros looks to eliminate hundreds of jobs internally and cut a total of 1,500 positions across the group. With further sales of subsidiaries and potential job cuts in the future, the Migros cosmos is facing significant transformations ahead.