The NFL has announced that it will continue advertising on social media platform X, despite recent difficulties and concerns over content moderation. Despite a recent instance of the platform allowing a harmful anti-Semitic message, NFL Chief Media and Business Officer Brian Rolapp stated that the league will continue advertising on X because the platform’s fans are present.
The recent incident has sparked widespread debate surrounding reasonable limits on content that can be posted. The platform has been criticized for allowing viewpoints that are considered harmful under the guise of free speech. This raises questions for advertisers and potential impacts on the user base.
The NFL is contemplating whether to support X financially and indirectly endorse the approach by purchasing ads there. So far, the NFL has stood firm in its support of the platform.