The 2023 Music City Bowl Generates $23 Million Boost for Nashville’s Economy

In 2023, the TransPerfect Music City Bowl had a direct economic impact of $23 million on Nashville’s economy, according to officials. The game was played at Nissan Stadium on December 30, with an attendance of 50,088. This made it the fourth-largest attendance among college football bowl games in 2023, excluding the College Football Playoff.

Scott Ramsey, President & CEO of the Music City Bowl, expressed delight at the positive economic impact of the event and credited the support from fans, sponsors, and the community for its success. He also noted that this was a record economic impact for the bowl. In 2021, Purdue defeated Tennessee in front of a sold-out crowd and generated a total economic impact of $32 million.

In addition to its economic impact, the Music City Bowl also contributed significantly to Nashville’s tourism industry. During the festivities in 2023, out-of-town attendees spent an average of $243 per day while in-town attendees contributed an average of $206 per day in spending. This amounted to a total of 24,363 room nights being generated by the event.

Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy. It is clear that this annual event brings significant benefits not only financially but also culturally and socially to the city and its residents.

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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