The University of Texas A&M has collaborated with SIDEARM Sports to revamp their 12thMan.com website and 12th Man Mobile app using the NextGen Technology provided by SIDEARM. Tyler Pigg, Associate Athletics Director for Branding, Creative and Communications, expressed his enthusiasm about the partnership, stating that SIDEARM continues to be a leader in digital fan engagement.
The NextGen system offers state-of-the-art updates to the software that powers SIDEARM for the last 20 years. This provides users with faster site loads, enhanced security, and an updated design for improved navigation and engagement on 12thMan.com.
With the new 12th Man Mobile app, fans can access up-to-date news, podcasts, live audio, live video, and the 12th Man Rewards program. They can still download digital tickets for events through the app as well. The app’s design has been revamped with a cleaner look aimed at enhancing user experience.
Founded in 2000 by Jeff Rubin, SIDEARM Sports is a leading provider of digital services for college athletics and a pioneer in digital fan engagement. They offer software and technology that powers websites, mobile applications, OTT media services, live stats, video streaming, and more for their partners. As part of the LEARFIELD portfolio of companies since 2014, SIDEARM is known for its reliable support and easy-to-use interface tailored directly to fans’ needs.