In the world of marketing technology, this week has been a time of innovation and growth. From exciting new tools and platforms to fascinating industry trends and data analysis, it’s all covered in our latest marketing technology highlights.
So what are some of the key developments in marketing technology this week? Here are just a few:
* A new AI-powered chatbot platform was launched that promises to revolutionize customer service in e-commerce by providing 24/7 support and personalized recommendations.
* A report from eMarketer found that video advertising is on track to become the most popular form of digital ad spend in 2018, with social media ads taking a big bite out of traditional display advertising methods.
* And finally, Google announced an update to its AdWords platform that will allow marketers to target specific audiences based on their search behavior history. This could be a game changer for businesses looking to reach highly targeted customers with their ads.