Celebrating one year of YouTube Shorts in Peru: How has the short format been received?

A year ago, YouTube introduced revenue sharing on Shorts in Peru, a new way for content creators to earn money through the YouTube Partner Program (YPP). With over 3 million creators in the program globally, over 25% of YPP channels now earn revenue through the Shorts revenue stream.

According to the company, of the creators who joined the YPP by meeting the Shorts eligibility thresholds, more than 80% now also earn through other YPP monetization features on YouTube. Whether it’s long-form video advertising, fan funding, YouTube Premium, BrandConnect, Shopping and more. With an average of over 70 billion daily views on Shorts and new avenues to make money, the number of channels uploading Shorts has grown 50% year over year.

YouTube created the YPP more than a decade ago, perfecting a model that delivers results to its creators around the world and that has paid $70 billion to creators, artists and media companies over the past three years. YouTube Shorts now brings together even more creators, viewers, and advertisers to grow the ecosystem.

“A year later, we’re starting to see creators’ passion pay off through revenue sharing on Shorts. YouTube believes that a rising tide lifts all boats: the YouTube Partner Program’s unique business model is based on the premise that we only succeed when our creators succeed. This dedication to our community has fueled our leadership in the creator economy for the past 16 years and will continue into this new era of creativity through Shorts,” said Amjad Hanif, Vice President of Creator Product.

For her part, Patricia Muratori, Director of Strategic Alliances for Latin America, points out that: “Without a doubt

By Riley Johnson

As a content writer at newsmol.com, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

Leave a Reply