Revolutionizing the Movie-Going Experience: B&B Theatres and ScreenX Open New Location in American Dream Mall

The American Dream mall in East Rutherford, NJ, is set to receive a major boost with the opening of a new ScreenX auditorium. B&B Theatres, the fifth-largest movie theater chain in the U.S., has announced plans to open its first location in New Jersey at this shopping and entertainment complex, just outside New York City.

ScreenX is a chain of multi-projection cinemas that uses a three-wall format developed by Korea’s CJ 4DPlex. This innovative technology provides moviegoers with a 270-degree panoramic viewing experience that enhances traditional movie screenings. The new room at the American Dream will feature an 80-foot-wide center screen and side walls that are 82 feet each, giving a total of 242 feet of ScreenX viewing range.

B&B Theatres is based in Liberty, MO and plans to have eight screens at the American Dream, marking its first location in New Jersey. This multiplex will also feature numerous bowling lanes, an arcade, and dining options including a restaurant and full-service bar. More information on amenities will be released at a later date.

Don Savant, CEO & President of CJ 4DPLEX America described B&B as a trusted and key partner in the growth of the ScreenX brand in the U.S. He noted that this addition to the American Dream will provide an unparalleled cinematic experience that will enhance the allure of this iconic New Jersey landmark and attract visitors from around the world.