REWE Group, a German retail giant, has renewed the contract of its digital and technology director, Christoph Eltze, until 2029. Eltze joined the management board of REWE Group in July 2022 and has been leading digitalization and technology initiatives ever since. Before this role, he was the divisional director for retail in Germany, overseeing digital, customer, analytics, and IT functions.
According to Lionel Souque, CEO of REWE Group, Eltze has been instrumental in driving forward the company’s digital and technology division. This has created a necessary environment for innovation, improved efficiency and group-wide synergies in this strategically important field. Souque commended Eltze on his passion and expertise while emphasizing their effective collaboration and focus on continuity within the executive board team.
Erich Stockhausen, chair of the supervisory board at REWE Group highlighted the rapid development that the company has undergone in recent years. He mentioned that numerous innovations have advanced brick-and-mortar business models and introduced new formats. Stockhausen noted Eltze’s role as a key driver of this development, which has been further strengthened by extending his contract. The supervisory board is relying on the successful executive board team’s cooperative thinking while highlighting their commitment and expertise demonstrated over the past few years.
In conclusion, REWE Group’s decision to extend Christoph Eltze’s contract as its digital and technology director is a clear indication of his importance to the company’s growth and success. With his passion for innovation and expertise in technology leadership, Eltze will continue to drive forward REWE Group’s digitalization efforts while ensuring efficient operations across all areas of business operations.