Flower shop owner Stephanie Latimer is noticing a shift in Valentine’s Day spending habits this year. She says that some customers are choosing to scale back their purchases and opt for smaller, more affordable options.
“We’ve seen a little bit of a shift, not huge, but a little bit with the changes in our economy,” she explains. “People are going to the smaller, more compact things and adding on extras like balloons to go with their bouquets.”
Latimer is also involved in the National Alliance of Florists Association and has observed similar trends across the country. She predicts that business will hit its peak today and tomorrow as people rush to purchase gifts for Valentine’s Day.
“We have typically a store full of people and phones ringing off the hook,” she says. “If we don’t, we’ve got orders streaming in from our shoppable website.”
Latimer believes that many people shifted their focus to buying Valentine’s Day gifts after the football season ended Sunday. Overall, she expects this year’s Valentine’s Day to be busy but manageable for her floral shop.