Designers are increasingly incorporating sports inspiration into their collections, with Louise Trotter from Carven citing the technical performance of sportswear as an influence on her designs. Marine Serre’s custom look for Venus Williams was made from repurposed tennis bags, highlighting the importance of athletes in her shows and campaigns.
Lacoste has created looks for athletes at Vogue World and released an “Olympic heritage” capsule collection in honor of the Paris 1924 Olympics, hinting at a potential influence on fashion collections in September. Coperni is also considering dressing one or two people for the event, showcasing the enduring influence of sports on the fashion industry.
The interaction between sport and fashion is emphasized, with Lacoste’s creative director noting the intricate relationship between the two. The upcoming Olympics present opportunities for designers to showcase their creativity and connect with athletes on a deeper level. The impact of the Paris 2024 Olympics on future collections is anticipated, as designers continue to explore new ways to incorporate sports-inspired elements into their work.