A legal battle is brewing between two popular plush toy companies, Jazwares and Build-A-Bear Workshop, over a copyright issue. Squishmallows, from Jazwares, are being sued by Skoosherz, a new toy from Build-A-Bear Workshop, because they believe it is too similar to their own egg-shaped cushion animals. The legal dispute will be taken to court and promises to be more serious than a pillow fight.
Jazwares has filed a lawsuit against Chinese online retailer Alibaba for allegedly selling counterfeit toys. The company’s parent company was bought by US billionaire Warren Buffett’s investment firm in 2022. Their lawyer, Moez Kaba, stated, “When it comes to intellectual property rights, imitation is not the sincerest form of flattery.”
Build-A-Bear released the Skoosherz range to capitalize on the popularity of soft toys in the lead-up to Valentine’s Day. However, they have not yet responded to the request for comment regarding the lawsuit filed against them by Jazwares.
Originally, the range of Squishmallows animals included a fox, a cat, and a frog. They became more popular during the pandemic as people bought comforting items for their homes and went viral on TikTok and were endorsed by celebrities. There are now over 1,000 different versions of the plush toys.
The owner of Squishmallows is suing Build-A-Bear Workshop in California for intellectual property infringement. In retaliation, Build-A-Bear Workshop has launched their lawsuit in Missouri