The Super Bowl LVIII, which aired on CBS Sunday, was the most-watched program in television history. CBS Sports made this announcement based on initial data from Nielsen Media Research and Adobe Analytics. According to CBS Sports, their coverage brought in a total audience of 123.4 million average views across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties.
The Kansas City Chiefs emerged victorious over the San Francisco 49ers with a score of 25-22 in overtime — only the second Super Bowl to ever go into overtime. This record-setting viewership topped the previous record of 115.1 million viewers drawn by last year’s title game. In addition to being the most streamed Super Bowl in history, Super Bowl LVIII also set a new standard for viewership.
In an email to Paramount employees, President and CEO Bob Bakish celebrated the game as “officially one for the record books” and “a monumental and historic win” for the company. The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more. Viewers also saw pop superstar Taylor Swift again at the game. She is dating Chiefs tight end Travis Kelce and was spotted at numerous Chiefs games this season. Swift’s attendance increased viewership and ticket sales according to reports by CBS News Philadelphia.
Christian Olaniran is a Digital Producer for CBS News Baltimore who writes stories on diverse topics including politics, arts, culture, sports and more. He also creates engaging social media content to complement news coverage as he is passionate about creating unique content that resonates with audiences around the world.