TechTarget, Inc., a leading provider of B2B technology purchase intent data and marketing services, has announced a partnership with B2B software review website G2. The goal of the partnership is to deliver contextually relevant content experiences to audiences by combining TechTarget’s independent editorial content with the insights, news and trend analysis from G2.
As part of the new partnership, TechTarget and G2 will release G2 TechBlend, a content solution that blends TechTarget’s contextually relevant editorial content with the insights and reviews from G2’s marketplace. The companies will also introduce new site features to the TechTarget website, such as more than 2.4M peer reviews from the G2 marketplace.
Rebecca Kitchens, President of TechTarget, stated, “Today’s B2B tech buyers are further along in the buying cycle than ever before and rely on trusted online sources for information. We are excited about this partnership as we believe it will bring valuable insights to our audiences at exactly the right point in their research journey.” She added that both companies provide robust content experiences and different but complementary traffic sources that add tremendous value to self-service buyers at any stage of their research process.
The partnership closely follows TechTarget’s acquisition of Informa Tech’s digital businesses earlier this year, which helped create a global platform in B2B data and market access.