In the time since I last reported, the TV landscape has undergone a significant shift. When I first mentioned this issue a month ago, I noted that it was not just “The Daily Show” that was facing challenges, but linear TV as a whole. Multiple generations have turned away from traditional TV in favor of streaming services such as Netflix and social media platforms like YouTube and TikTok.
Those who continue to watch TV are an aging and shrinking group, according to data from Nielsen. The number of viewers has decreased from 103 million in 2015 to 57 million today, and the median age of TV viewers has risen from 51 to 62. Nielsen’s data also shows a decline in average viewership across both prime-time and late-night TV since 2015, particularly among younger adult viewers. The median age of remaining viewers has continued to rise as well.
Despite these trends, it remains uncertain how Stewart and his fans will fare in the face of this changing landscape. It’s clear that traditional TV is struggling to keep up with the demands of modern audiences, who are increasingly turning to streaming services for their entertainment needs. As a result, it may be difficult for “The Daily Show” to maintain its relevance and popularity in the years to come.