Amazon shoppers are known to make 72 purchases per year, spending an average of $37 per order for an annual total of $2,662. On the other hand, Walmart’s typical shopper shops less frequently but spends more per transaction and tends to shop more in-store. However, recent data shows that Walmart+ members, who spend twice as much as the average customer, are starting to make smaller, more frequent purchases similar to Amazon shoppers.
Walmart’s CFO John David Rainey explained that this trend is driven by the convenience factor of delivery services and that it is likely to continue. Additionally, Walmart US CEO John Furner noted that the company’s position as a grocery leader provides valuable insights into shopper behavior based on the items customers purchase.
Furner stated that it takes the average shopper about four orders to fully embrace delivery services, with patterns changing and usage increasing after the fourth delivery. Understanding customers’ shopping baskets can provide valuable insights into their preferences and behavior. As Walmart looks to compete with Amazon and adapt to changing consumer trends, these insights will be critical in shaping their future strategies.