The Super Bowl on Sunday was the most watched TV broadcast in the US since 1969, with over 123 million viewers. Taylor Swift’s presence at the event likely contributed to its popularity. According to Nielsen data, more people were concerned with Swift’s arrival in Las Vegas than who would ultimately win the game. Swift, who had performed in Tokyo on Saturday, arrived at Allegiant Stadium ahead of time and was shown frequently during the match. This year’s Super Bowl was also a record-breaker, with an average of 202.4 million people watching and many more tuning in for parts of the game.