Three CSI students could potentially win a $40k prize with their mental health business idea.

Kathy Couch, a therapist with 18 years of experience in mental health, has partnered with clinicians from the CSI Marketing Program to develop Rewired360, an initiative aimed at increasing access to EMDR certification for therapists. Through her vision for expanding the availability of EMDR therapy in Southern Idaho, she hopes to provide more individuals with quick and effective treatment for various mental health issues.

As part of the Idaho Entrepreneur Challenge, Rewired360 is among the business ideas competing for a $40,000 prize. The semi-finals will take place in Boise on April 4th and 5th. Natalie Klucken and Elle Whitehead from the College of Southern Idaho worked with Couch to develop the business plan for Rewired360. Their aim was to educate therapists on how to run their practice efficiently while focusing on providing high-quality care to clients.

Rewired360 aims to simplify the process of becoming EMDR certified by providing therapists with all necessary information and resources in one place. The initiative’s ultimate goal is to make therapy more accessible and efficient so that individuals can experience relief without long-term treatment. By participating in the Idaho Entrepreneur Challenge, Couch hopes that Rewired360 can showcase its potential to positively impact mental health care in the region.

Kathy Couch’s vision for improving access to care involves making therapy more accessible and efficient so that individuals can experience relief without long-term treatment.

Natalie Klucken and Elle Whitehead from the College of Southern Idaho have been working closely with Kathy Couch since she first shared her vision for expanding access to EMDR therapy in Southern Idaho.

Together they developed a business plan called Rewired360 that would help clinicians become certified in EMDR quickly and easily.

Their goal was simple: Make therapy more accessible so that individuals could receive quick relief without having to endure long-term treatment.

The team has been working hard on presentations, speeches, and gathering all necessary information needed for Rewired360’s success.

By participating in the Idaho Entrepreneur Challenge, they hope their business idea will showcase its potential positively impact mental health care in Southern Idaho.

By Riley Johnson

As a content writer at newsmol.com, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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