Ubisoft Aims to Lead the Open-World Genre Again, CEO Says Company is Regaining Momentum after Tough Times

Ubisoft has established itself as a leader in the open-world game genre, producing immersive worlds that deeply engage players. However, some believe that the company has saturated the market with this genre. In response, Ubisoft aims to regain its top position with upcoming releases like Assassin’s Creed Shadows and Star Wars Outlaws.

The Open World Adventure market is worth €25 billion and is expected to grow in the future. To capitalize on this growth, Ubisoft plans to utilize its established franchises such as Assassin’s Creed, Far Cry, The Division, Ghost Recon, and Star Wars to attract more players and reach new audiences through multiplayer and mobile platforms. In addition to these traditional experiences, Ubisoft also has upcoming projects like Jade and Invictus.

Ubisoft’s financial report reflects optimism about its future after promising to make quality games again following a turnaround led by Assassin’s Creed Mirage. CEO Yves Guillemot believes that the company is on track for profitable growth, with record annual and fourth-quarter net bookings and operating income in line with targets. Another key objective for Ubisoft is to expand its presence in the games as a service segment, as evidenced by the success of Rainbow Six Siege.

To continue its growth trajectory, Ubisoft plans to build on this success by growing existing experiences and introducing new releases like XDefiant, Rainbow Six Mobile, and The Division Resurgence. By focusing on capitalizing on the dynamic market for games as a service, Ubisoft aims to maintain its position as a leader in the open-world game genre.

By Riley Johnson

As a content writer at newsmol.com, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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