In recent years, the adoption of artificial intelligence (AI) in advertising has become increasingly popular. This technology is transforming the way that marketing departments operate, enabling them to produce creative assets at scale and optimize media strategy for maximum impact. Peru is no stranger to this trend, with a significant percentage of Peruvians believing in the potential of AI to improve communication and advertising.
A study commissioned by Google found that many Peruvians have positive expectations for AI, believing it will contribute to making digital advertising more efficient and creative. The IA Connect event recently held by an American firm in our country showcased the latest advancements in AI for advertising solutions. The event featured presentations by national and international Google executives, highlighting the transformative power of artificial intelligence in advertising.
Google Peru and Chile General Director, Edgardo Frías, emphasized that AI should be seen as an ally rather than a rival to human talent. Many companies in Peru are now open to adopting AI tools for advertising strategy services, seeing them as a competitive advantage. Universities in Peru are also gradually adopting AI tools to train students, integrating them into various programs and challenging students to think critically and analytically.
The new profile of the Peruvian marketing and advertising student should be someone hungry to learn, curious, and adaptable to the evolving technology landscape. There is a growing interest in AI solutions across various industries, including education. Many individuals are seeking to acquire new skills through online programs and certifications in order to succeed in the digital age.
In conclusion, the adoption of AI in advertising is becoming increasingly popular due to its ability to produce creative assets at scale and optimize media strategy for maximum impact. While some may view it as a rival to human talent, it should be seen as an ally that can enhance productivity and creativity within marketing departments. Universities and companies across Peru are embracing this technology by incorporating it into their curriculum and operations respectively, while individuals are seeking out new skills through online programs and certifications in order to stay ahead of the curve.