Walmart Business is expanding its offerings for small businesses with the launch of its Holiday Party Shop and Employee Gift Finder solutions. These solutions are designed to help businesses and nonprofits save time and money on holiday party preparations. To provide advice and a curated marketplace shopping experience, Walmart has partnered with TikTok star Corporate Natalie. Customers can also use the Gift Finder tool to sort product recommendations by price range, customer rating, availability, delivery speed, and brand.
Walmart Business believes that throwing a great party is not only a way to mark the season but also fosters a sense of camaraderie and team spirit. As part of its omnichannel infrastructure, customers can utilize same-day delivery or curbside pickup for online orders. Walmart Pay is also available for members who prefer to shop in-store, allowing them to complete their transaction using the shared payment method in the Walmart Business app.
These flexible offerings reflect Walmart’s commitment to creating a B2B buying experience that caters to the diverse needs of everyday shoppers while still meeting the nuanced expectations of small business owners and operators. According to Ashley Hubka, SVP and General Manager of Walmart Business, “We recognized that we had both the capabilities and the opportunity to really focus on them in a way that we had never done before.”