From its humble beginnings at Alliance Group’s Pukeuri plant in Oamaru, Pure South Handpicked 55 Day Aged Beef has made a name for itself on the global stage. Last week, the beef won both the best grass-fed steak and the best ribeye steak at the World Steak Challenge in London.

Shane Kingston, general manager of sales and marketing at Alliance Group, couldn’t be more proud of this achievement. He emphasized that these awards are a testament to the hard work and dedication of the farmers who consistently produce the best grass-fed red meat in the world.

But it’s not just any beef that caught people’s attention – it was specifically the ribeye steak that won over critics with its exceptional qualities. Priced at around $25 for 500g, this cut offers unprecedented levels of tenderness, along with a robust, zesty, buttery, and creamy flavor profile that provides a deeply satisfying savory experience.

This recognition serves as a reminder of the high quality of Pure South Handpicked 55 Day Aged Beef and the skill and care that goes into producing it. With these awards under its belt, there’s no doubt that this beef will continue to make an impression on discerning palates around the world.

By Editor

Leave a Reply