Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Yahoo has announced that it has acquired Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to personalize content for users based on their activity and preferences.

Initially, the founders had announced that they were closing the app due to market opportunities. However, they have now decided to keep it running with the help of Yahoo. This means that Artifact will no longer operate independently and its personalization technology will be integrated into Yahoo services like Yahoo News.

As a result of this acquisition, users can expect to see a more personalized experience when using Yahoo services in the coming months. The integration of Artifact’s personalization technology is seen as a growing trend of incorporating AI and personalization into various platforms to enhance user experience and engagement.

The acquisition was made by Yahoo in an effort to strengthen its position as a leading digital media company in today’s fast-paced world. With the increasing demand for personalized content across all platforms, this move is expected to attract more users and drive revenue growth for Yahoo.

Artifact’s founders are excited about this new partnership with Yahoo, as it allows them to continue working on their innovative AI technology while benefiting from Yahoo’s vast resources and expertise in digital media.

Overall, this acquisition marks an important milestone in the integration of AI and personalization into digital media platforms. As more companies follow suit, we can expect to see even more innovative solutions that enhance user experience and engagement across all industries.

By Riley Johnson

As a content writer at, I dive into the depths of information to craft compelling stories that captivate and inform readers. With a keen eye for detail and a passion for storytelling, I strive to create engaging content that resonates with our audience. Whether it's breaking news, in-depth features, or thought-provoking opinion pieces, I am dedicated to delivering high-quality, informative content that keeps readers coming back for more. My goal is to bring a fresh perspective to every article I write and to make a meaningful impact through the power of words.

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