As a butcher apprentice 50 years ago, the CEO of Bell faced numerous challenges in pursuing that career path. However, he believes that promoting the trade and its potential for career advancement is crucial in attracting more apprentices.
Throughout his 13-year tenure as CEO of Bell, a Swiss meat processor, the CEO focused on expanding the company’s product range to include convenience foods such as sandwiches and salads. He recognized the need to diversify as meat substitutes became increasingly popular. Despite this trend, he remains confident that cultured meat grown in laboratories will eventually become a part of everyday life.
In recent years, Bell has invested heavily in plant-based meat substitutes and other alternative products to meet changing consumer preferences. The CEO acknowledges the challenges associated with taste, naturalness, and price but remains optimistic about their future success.
Looking ahead, Bell’s CEO plans to focus on sustainable growth in the DACH region (Germany, Austria, Switzerland). He has confidence in his successor Marco Tschanz’s ability to lead the company to continued success.
Upon leaving Bell, the CEO plans to start his own consulting company in the food sector while dedicating more time to his passion for motorcycling. Despite facing challenges in the meat industry, he remains optimistic about its potential for innovation and growth.
Overall, this article presents a positive outlook on the future of both conventional and plant-based meat substitutes while highlighting opportunities for career advancement within the food industry.